Hey, it’s Corey Rose here from Search Geeks. If you're a roofer looking to drop another pin on the map—not just add a service area page, but an actual Google Business Profile pin—this guide is for you.

Let’s say you're currently doing business in San Diego, and you want to show up with another pin in Carlsbad or Encinitas. We’re not just talking about expanding your service area—we’re talking about planting a new verified location that shows up on Google Maps with minimal friction.

🚨 What This Guide Covers

This is not a guide about going through video verification, waiting for postcards, or uploading documentation. This is how you set up your second (or third) location and get instant Google verification—no drama, no delays.

Let’s break it down.

Step 1: Secure a Recognizable Business Address

To start, you need a real address that Google recognizes as a business location. Here are your options:

• A team member’s home address (with their permission)
• A virtual office with signage
• A leased office space found via LoopNet or Regus
• A friend’s office or space that can be used legitimately

📍 Avoid PO Boxes and UPS Stores. Google will flag or suspend those.

Bonus tip: If you’re using an office suite that’s already in use, just add a letter to the suite (e.g., Suite 170 → Suite 170C).

Step 2: Prepare Your Website for the New Location

Before even touching your Google Business Profile, update your site to include the new location:

• Create a location-specific landing page
  (e.g., yourwebsite.com/carlsbad-roofing)
• Add the new address and phone number to your site’s footer
• Use a local area code, not a Google Voice or call-tracking number (yet)
• Make sure the page is indexed and crawlable by Google

💡 Pro tip: Add localized content referencing the new city and surrounding service areas.

Step 3: Maintain Strong Activity on Your Current Profile

Google wants to see that your main location is active and trustworthy. That means:

• Responding to every review
• Posting updates regularly
• Adding photos and Q&As
• Demonstrating real engagement

Your brand’s overall trust profile matters when you expand.

Step 4: Build Citations Before Verification

Before you even hit “verify” on your new listing, build third-party credibility:

• Create a Yelp listing for the new location
• Add the new location to niche directories and data aggregators
• Get a couple of basic citations like BBB, Angi, or Chamber of Commerce

This builds off-site signals that Google uses to validate your new location claim.

Step 5: Run Google Ads to the New Location Page

This is a sleeper tactic that works like magic:

• Run a local Google Ads campaign targeting your new city
• Point it to the new location page with your local number

💳 Real ad spend tied to a real business builds instant trust. Google sees a verified ad account pushing traffic to a real site—it’s one of the fastest shortcuts to instant verification.

Step 6: Start the Verification Process (The Right Way)

Go to business.google.com and follow these tips:

• Use the same Google account tied to your original verified listing
• When asked if customers visit you, select "Yes"
• When asked if you visit customers, also select "Yes"

This tells Google: “Hey, we’re a real location but also a service provider.”

🚫 Don’t change your business name. Keep it identical across all listings.
✅ Do include the exact same branding and entity name across profiles.

Step 7: Maintain & Optimize the New Location

Once verified:

• Start collecting reviews at the new location
• Add photos, posts, and updates
• Respond to every review and question quickly

🎯 Once you hit 10 solid reviews, reach out—we can push your Google map pin’s visibility across 50 square miles in under 7 days with our 7-Day Map Expansion service.

Final Thoughts

So that’s the playbook.

This process isn’t about tricking Google—it’s about showing them the right signals in the right order. Do that, and you’ll be surprised how often instant verification just... works.

If you found this helpful, drop a comment below and let me know how it worked for you. And if you're ready to roll out additional locations and dominate your market—reach out.

— Corey Rose,
Founder @ Search Geeks

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