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If AI isn't sure who you are, it recommends someone else.
When a homeowner asks ChatGPT, Gemini, or Google's AI Overview for "the best roofer near me," the answer comes from what those systems can confirm about each business: who you are, where you work, what you do, and who vouches for you.
Most local businesses send mixed signals:
- A name, address, or phone number that differs across the website, Google Business Profile, and directories
- Two brands sharing one phone number, so Google can't tell where one ends and the other begins
- Schema markup that's missing, generic, or disconnected from the rest of the site
- Content that sounds like every competitor, with nothing a machine can tie back to you specifically
- Team members, credentials, and history that exist only in the owner's head
Each inconsistency lowers confidence. Low confidence means you get left out of the answer.
WHAT WE DO
We resolve your brand into one entity, then make it compound.
1. Entity Audit & ResolutionWe map every place your business appears online and find the conflicts: mismatched NAP, duplicate listings, shared identifiers between sister brands, and gaps where your competitors are corroborated and you aren't. Then we fix them at the source.
2. Schema & Knowledge Graph ArchitectureWe build a connected JSON-LD @graph across your whole site. Your Organization, locations, services, service areas, people, and reviews are linked by stable IDs in a hub-and-spoke structure, so every page reinforces the same entity instead of describing it from scratch.
3. Off-Site CorroborationAn entity is only as strong as what other sources say about it. We align your profiles, citations, and sameAs connections so third parties confirm what your site claims.
4. Your Brand Memory (Powered by Prometheus)Prometheus is our proprietary content system. It builds a persistent knowledge base for your business from real sources: your Google reviews, call transcripts, job-site photos, team details, and the facts you attest to. That memory grows with every job, so your content gets more specific over time, not more generic.
5. Citation-Backed ContentEvery page Prometheus produces is grounded in your brand data and in vetted, authoritative sources. Claims are attributed, reviews are quoted accurately, and nothing is invented. The result is content with real information gain: things only your business can say.
HOW IT WORKS
Step 1: AuditWe scrape your market's top results and your own footprint to see exactly where your entity is weak compared to the businesses AI already recommends.
Step 2: ResolveWe clean up conflicting identifiers, consolidate listings, and establish one canonical version of your business.
Step 3: StructureWe deploy the schema graph and connect your service, location, and team pages into one architecture.
Step 4: Build MemoryWe ingest your reviews, call recordings, project photos, and attested facts into your Prometheus knowledge base.
Step 5: CompoundNew content, new reviews, and new corroboration feed back into the system every month. Your entity gets stronger the longer it runs.
WHY SEARCH GEEKS
No fabrication. Ever.
AI content tools are flooding the web with invented stats and fake testimonials. Search engines are getting better at spotting them. We built Prometheus with a hard rule: every claim traces back to a real source.
- Brand first-party: what you know from experience, framed as your experience
- Attested: facts you've confirmed to us directly
- Verified: only claims that match a live, public source get that label
That discipline is why our client entities hold up through algorithm updates.
Built for updates, not against them.
During the August 2026 Google core update, rankings rose for all clients running this architecture.
Find out what Google and AI actually know about your business.
Our entity audit shows where your brand is confused, where competitors are corroborated and you aren't, and what it will take to fix it.
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Frequently Asked Questions
It's the process of making sure search engines and AI systems recognize every mention of your business as the same, single entity. Without it, your authority gets split across conflicting versions of you.
Traditional SEO optimizes pages for keywords. Entity SEO makes the business itself legible to machines, which is what AI Overviews and assistants like ChatGPT rely on when they recommend someone.
In the early days, we took on all types of businesses including ecommerce and service area businesses. The biggest impact was with service area local businesses, which has guided our solutions. To this end, we work with roofers, HVAC contractors, moving companies, painters, cleaning companies, appliance repair companies, chiropractors and law firms.